News

E-Center Süllau focuses on digital market communication

Following the renovation of the E-Center Süllau in the Campus Center Lübeck, the store reopened in August 2025 with modern ReAct Now technology for communication and service.

31.8.2025

Nordic freshness: ReAct Now at the Edeka Nord in-house exhibition 2025

On September 24 and 25, ReAct Now will be presenting innovative solutions for retail at the Holstenhallen Neumünster (booth 340) – we look forward to seeing you there!

22.8.2025

Edeka Dalinger, Hanstedt: Reopening with ReAct Now

Following renovation, Edeka Dalinger reopened in Hanstedt in August 2025 – equipped with digital communication technology from ReAct Now.

21.8.2025

Edeka Witt Hamburg: New equipment with ReAct Now systems

In August 2025, Edeka Witt in Hamburg underwent technical modernization – with the Call to Action app and fully networked market communication from ReAct Now.

15.8.2025

Reach your goals faster with ReAct Academy

New video tutorials show in a practical way how ReAct Now can be used to solve typical tasks in retail more efficiently – understandable, directly applicable, and available at any time.

7.7.2025

Service Flow Boost: ReAct Now at Edeka Höfling

In June 2025, ReAct Now will connect the new building in Ahrensburg with its call-to-action communication solution, a checkout guidance system, service bells, and empties return integration – rounded off by a multi-zone in-store radio system.

15.6.2025

ReAct Now Instore Radio for Edeka Nüsken in Unna

At the beginning of May 2025, the existing store in the “Neue Mühle” shopping center in Unna received ReAct Now Instore Radio as part of a change of operator from Edeka Schulz to Edeka Nüsken – for a modern soundscape and an optimized shopping experience.

1.5.2025

Communication 2.0: ReAct Now at the new Edeka Kubsch Gransee

At the end of April 2025, the new Edeka Kubsch store opened in Gransee – equipped with the ReAct Now communication solution including MDE integration, customer service bells, empties integration, and a multi-zone in-store radio.

28.4.2025

EDEKA Lippmann in Schlier opens its new store with a large ReAct Now package

For its reopening in April 2025, EDEKA Lippmann in Schlier has been equipped with the ReAct Now communication solution, including multi-zone in-store radio, customer service bells, and connection to the bottle return machines – for optimized processes and a pleasant shopping atmosphere.

15.4.2025

Efficiently networked: ReAct Now in the new Edeka Meier Wismar

Since April 2025, Jens Meier’s new Edeka supermarket in Wismar has been relying on a comprehensive communication solution from ReAct Now – with tablets, smartphones and intelligent interfaces for smooth supermarket organisation.

7.4.2025

New sound with ReAct Now Instore Radio at Edeka Schubert

Since March 2025, the ReAct Now Instore Radio has been creating a pleasant shopping atmosphere in the new Edeka Schubert in Rostock – on 2,847 square metres of retail space.

2.4.2025

ReAct Now networks five more Elli supermarkets in the Lüning Group

The Lüning Group installed the ReAct Now communication solution in five Elli supermarkets – including Marienfeld, Erwitte and Gütersloh – at the end of March 2025.

28.3.2025

ReAct Now for second Edeka Appel branch in Rellingen

In mid-March 2025, Edeka Appel's second branch in Rellingen was also equipped with a communication and sound solution from ReAct Now – for optimal processes and a pleasant shopping atmosphere.

19.3.2025

EDEKA Schröder in Preetz: Smart communication and service technologies in a modernised supermarket

Following a comprehensive refurbishment, EDEKA Schröder in Preetz has been using a modern communication solution with PDT integration, customer service bells, a checkout area management system, reverse vending integration and a sound solution since February 2025.

12.2.2025

Elli Mastholte modernises with ReAct Now

The Elli Mastholte branch relies on the innovative communication solution from ReAct Now with TOMRA integration.

17.12.2024

EDEKA Schubert auf dem Papenberg: relies on instore radio

Since December 2024, a new sound solution at the EDEKA Schubert supermarket in Waren (Müritz) has been creating a pleasant shopping atmosphere.

11.12.2024

EDEKA Kipping Bonn: Communication and sound solution for an improved shopping experience

In December 2024, EDEKA Kipping in Bonn installed a communication and sound solution that optimises efficiency and atmosphere.

3.12.2024

EDEKA Lüning in Burg Mitte relies on ReAct Now: efficient communication and recycling

The EDEKA Lüning supermarket in Burg Mitte integrates ReAct Now with existing TOMRA reverse vending machines to improve efficiency and customer service.

28.11.2024

ReAct Now at EDEKA Lüning Burg Nordpassage: optimised communication and recycling

The EDEKA Lüning supermarket in Burg Nordpassage introduces ReAct Now with a connection to the existing TOMRA reverse vending machine, improving efficiency and customer service.

28.11.2024

EDEKA Stiegler in Mutterstadt: Multi-zone sound solution for a modern shopping experience

In November 2024, a multi-zone sound solution was installed at EDEKA Stiegler in Mutterstadt, creating the right atmosphere in every area of the supermarket.

27.11.2024

New communication and sound solution at EDEKA Appel in Ellerbek

Since October 2024, EDEKA Appel in Ellerbek has been using the ReAct Now communication solution on its PDT devices in addition to a harmonious sound solution.

29.10.2024

New opening in Büchen: EDEKA Weber launches with innovative technologies for communication and atmosphere

ReAct Now, a Sielaff integration and a multi-zone sound solution were introduced to optimise processes and the customer experience for the reopening of the EDEKA Weber supermarket in Büchen.

10.10.2024

EDEKA Özen at Lüttensee opens with state-of-the-art communication and sound solutions

ReAct Now, a TOMRA connection and a multi-zone sound solution were introduced for the reopening of the EDEKA Özen supermarket in Tornesch to optimise efficiency and the customer experience.

23.9.2024

Elli-Markt Delbrück is »Supermarket of the Year 2024«!

Thanks to the use of ReAct Now technology, the Elli supermarket was able to optimize its work processes and significantly increase both employee and customer satisfaction. Congratulations!

23.8.2024

LP: ReAct Now optimises retail processes

In the 2024 April issue, »Lebensmittel Praxis« reports on how ReAct Now is digitalising work in retail

18.4.2024

LZ about ReAct Now technology at Edeka

Digitalization in focus: How Edeka is revolutionizing internal communication and optimizing work processes in collaboration with ReAct Now

8.4.2024

Say hello to ReAct Now at the Edeka Nord in-house exhibition

We are pleased to be part of the Edeka Nord in-house exhibition, which takes place from March 20 to 21 in Holstenhallen.

8.3.2024

Successful results at EuroCIS 2024

We are delighted to have a successful appearance at EuroCIS 2024 in Düsseldorf.

4.3.2024

MLF Conference

ReAct at the 166th MLF Conference: Innovative announcement management in action.

27.1.2024

Smart Days

ReAct at SMARTDAYS 2023: Insights into operational excellence and digitalization.

17.1.2024

Trade Show Paris

ReAct at Tech for Retail Exhibition in Paris: Innovation leader in retail

3.1.2024

ReAct in action

Captivating practical presentations and networking highlights at EHI Tage 2023.

21.11.2023

Visit us in Düsseldorf at the EuroShop 2023

End of February 2023, the retail industry will gather again in the Düsseldorf exhibition halls. Come see the latest innovations from ReAct in person.

1.2.2023

Come see ReAct at the NRF 2023 Retail Show in New York City

Join us at the NRF 2023 Retail Show in NYC from January 15th to 17th, 2023, where we will be showcasing our patented "Call to Action" solution.

27.12.2022

Let’s meet: ReAct at the GK Retail Innovation Summit

On November 22 and 23, 2022, we will present our solutions at our partner GK in Berlin.

14.11.2022

ReAct at the 2022 Hannover Messe

Experience our patented »Call to Action« solution live at Hannover Messe from May 30 to June 2.

14.5.2022

ReAct at the EuroCIS 2022 in Düsseldorf

From May 31 to June 2, we will be showing our patented »Call to Action« solution at EuroCIS in Düsseldorf, Germany.

13.5.2022

ReAct auf der RTS 2022 in LondonReAct on the RTS 2022 in London

From April 26 - 27, 2022 we will present our solutions for retail at Retail Technology Show 2022 in London.

25.4.2022

ReAct: New partnership with GK Software

The ideal complement for optimal processes on the sales floor.

13.2.2022

Visit us at the SPS 2021

From Nov 23 – 25, 2021 we will present our solutions for the industry at SPS 2021 in Nuremberg, Germany.

15.11.2021

ReAct - Member of the Microsoft Partner Research Panel (MSPRP)

ReAct communicates your wishes and opinions on Microsoft Partner Network offers to Microsoft.

21.5.2021

Modi measures, ReAct reports

Employees are now automatically informed before disinfectant dispensers run empty.

27.11.2020

ReAct at Euroshop 2020

For five days, ReAct presented its solutions live at Euroshop 2020 - the interest was impressive.

21.2.2020

Digitalization strategies in retail are rare

ReAct study: to date, only a few retailers consistently pursue a comprehensive overall strategy for the introduction of digital market management.

2.5.2019

Supermarkets must not miss out on digitization

Supermarket of the Future" study: Food retailers want to make their managers fit for digitization.

26.4.2019

How the reverse vending machine learns to talk through the Internet of Things

It's hard to imagine retail without vending machines and IT systems - but people and machines still tend to harmonize poorly.

16.1.2019

Easter shopping stress: the 10 biggest supermarket annoyances

What costs customers the most nerves in the supermarket was determined as part of the population-representative study "Retail-Radar 2018".

22.3.2018

Supermarket of the future: 80 percent of citizens want to be served by people

The most interesting findings from the 2018 Retail Radar study are summarized in an article in "Fruchthandel Online".

16.2.2018