15.4.2025

Smart service & gentle sound: ReAct Now at EDEKA Lippmann Schlier

To mark its reopening in April 2025, the new EDEKA Lippmann store in Schlier is relying on a comprehensive ReAct Now solution: multi-zone in-store radio, intelligent communication modules, customer service bells, and integration of bottle return machines.

In April 2025, EDEKA Lippmann opened a new market in Schlier and has been offering its customers a modern shopping experience ever since. On the opening date, the ReAct Now platform was installed to digitize internal processes and specifically control acoustics in the market.

As part of Call-to-action communication solution ReAct Now connects tablets and mobile devices via a role-based model so that announcements, team coordination and service requests are optimally managed. Customer service bells and empty-return machines are directly integrated into the system, which means that employees are immediately informed in the event of inquiries or faults.

At the same time, this ensures multi-zones Instore Radio for a coordinated soundscape in the various market sectors: Soft, functional music in sensitive zones and more dynamic soundscapes in action areas, everything can be controlled centrally via the ReAct Now software.

This combination of digital communication and acoustic category management not only optimizes internal processes, but also increases customer stay time and satisfaction.