With the Instore Radio from ReAct Now, the new Edeka Schubert in Rostock creates a modern soundscape for a more comfortable shopping atmosphere. The installation took place at the end of March 2025.
Edeka retailer Ingolf Schubert opened a state-of-the-art supermarket at Goorstorfer Straße 50 in Rostock at the end of March 2025 A new supermarket with a generous 2,847 m² of sales space was built on the site of a former real store.
The supermarket relies on the Instore Radio solution from ReAct Now to provide the right shopping experience. The customised sound design not only helps to relax customers, but also demonstrably increases their length of stay and willingness to buy.
The ReAct Now sound solution is more than just music: it is part of an acoustic category management system that specifically influences the perception in the supermarket depending on the time of day and product range – fully automated, brand-compliant and with minimal effort for staff.
With this solution, Edeka Schubert is positioning itself as an innovative pioneer in food retail - and demonstrating how modern technologies can holistically improve the shopping experience.
Bringing wow to your shop floor communication.
