As part of the change of operator, the market at Kantstraße 5 in Unna was officially handed over from Edeka Schulz to Edeka Nüsken at the beginning of May 2025. At the same time, the ReAct Now team installed the in-store radio system to create an inviting acoustic atmosphere.
The existing store in the “Neue Mühle” shopping center in Unna (Kantstraße 5, 59423 Unna) changed operators at the beginning of May 2025: Edeka Schulz became Edeka Nüsken. The store was closed for one day at the beginning of May so that it could welcome its customers the next day with fresh sounds from ReAct Now's in-store radio.
ReAct Now's in-store radio solution controls a discreet and functional music selection in different sound zones. The royalty-free soundtracks and spots enable full cost control without additional GEMA fees and can be automatically aligned with promotions and product ranges in terms of time and content.
Control and maintenance are carried out via an intuitive platform: playlists, volume profiles, and individual spots can be stored centrally and adjusted at the touch of a button – ideal for promoting special promotions with pinpoint accuracy and enhancing the shopping experience on an emotional level.
The installation of ReAct Now Instore Radio audibly demonstrates how established retailers are modernizing their store concepts and increasing customer satisfaction through smart sound technologies.
Bringing wow to your shop floor communication.
