28.3.2025

ReAct Now communication solution now in five more Elli supermarkets

With the introduction of the ReAct Now communication solution, the Lüning Group is focusing on digital efficiency in five more Elli supermarkets: the smart supermarket network was installed in Marienfeld, Benteler, Erwitte, Gütersloh and Hövelhof at the end of March 2025.

Efficient processes, satisfied customers and smooth communication – with these goals in mind, the Lüning Group has introduced the ReAct Now communication solution in five more Elli supermarkets. Since the end of March 2025, the Elli stores in Marienfeld, Benteler, Erwitte, Gütersloh and Hövelhof have benefited from digitally supported store processes.

Among other things, the solution includes the integration of radios and tablets at the checkouts, which enables quick and targeted announcements, team coordination and task distribution. In addition, the connection to the reverse vending machines and the integration of customer call bells were implemented – for the immediate forwarding of enquiries to the responsible employees.

ReAct Now’s role-based communication model distributes information precisely and efficiently. Employees on the shop floor, at the checkout or in the warehouse are networked at all times – across different devices and systems.

With this step, the Lüning Group is emphasising its claim to not only increase operational efficiency through innovative solutions, but also to continuously improve the shopping experience for customers.