This is how efficient communication in retail can be: Send messages and tasks to the right employees in real time, conveniently via the employee communication app for frontline workers. And, with the power of IoT connection, let your machines join the conversation too.
Revolutionize employee communication on your sales floor – with the employee communication app from ReAct Now!
Introducing the heart of our digital toolbox: our employee communication app “Call to Action”. This powerful platform creates a seamless human-machine ecosystem that keeps everyone in sync. Connect machines and employees on your retail or factory floor effortlessly, ensuring smooth processes and proactive maintenance. What makes it special is that the app not only connects your team and simplifies internal communication, but also enables the integration of vending machines and other machines into the system.
Seamlessly connect your team and devices to ensure smooth processes and enable proactive maintenance. Thanks to the market-proven, flexible system and intuitive user interface, you can easily customize the platform and integrate it into existing systems.
Particularly suitable for:

Call to Action is a powerful platform that efficiently manages interactions between people and machines in retail and factory environments. Whenever a process requires human intervention, Call to Action delivers the impulse to act to exactly the right people. The result: smooth processes, maximum transparency and happier employees. Teams on the floor can complete more tasks in less time and benefit from a pleasant user experience.
Our communication solution for frontline workers efficiently and reliably manages interactions within the team and between people and machines in retail. This not only facilitates the exchange of information within the team, but also significantly reduces machine downtime. Whenever a process requires human intervention, the internal communication app “Call to Action” forwards the impulse to act to exactly the right people. The result: smooth processes, maximum transparency and happier employees. Your teams on the shop floor can complete more tasks in less time and benefit from a pleasant user experience.
Our employee communication app “Call to Action” communicates with all sub-systems and services, reliably transporting tasks between devices and teams as well as between employees, reliable and without delay. Open interfaces and standard protocols enable effortless integration into your existing IoT landscape. And because it’s modular, the Call to Action employee communication app can be quickly adapted and expanded to suit your internal processes.
As a user, you maintain full data sovereignty and control over your information. We attach great importance to data security and data protection and assure you that your data is in good hands. In addition, the informational self-determination of your employees is an important issue for us. With our employee communication app, we ensure that the provisions of the EU General Data Protection Regulation (GDPR) are complied with at all times.
The employee communication app optimizes the entire workflow for your team. Whether it’s notifying individual colleagues, calling the store manager or sending maintenance messages for baking or deposit machines – all communication takes place discreetly and silently via smart devices such as smartphones or tablets. Simply at the touch of a button.
This will enable you to double your success – both with your customers and with your employees:
The result: both the well-being of your customers and the job satisfaction of your employees increase!
Stoßzeiten an der Kasse
Warteschlangen bilden sich immer wieder, aber niemand weiß genau, wann und wie oft. Personal wird nach Gefühl eingeteilt.
Planbar mit Analytics:
Frequenz- und Wartezeitdaten aus der Kassenzone zeigen die tatsächlichen Stoßzeiten – die Personalplanung lässt sich gezielt darauf ausrichten.
Reaktionszeit an der Service-Klingel
Ob Kundenanfragen an der Bedientheke oder im Markt schnell genug bedient werden, bleibt unklar.
Nachvollziehbar mit Analytics:
Häufigkeit, Reaktions- und Bearbeitungszeiten von Service-Anfragen werden messbar. So erkennen Sie Stoßzeiten im Kundenservice und können den erforderlichen Personaleinsatz gezielter planen.
Aufgaben und Mitarbeiter-Performance
Es ist schwer nachzuvollziehen, welche Aufgaben liegen bleiben und wie ausgelastet das Team wirklich ist.
Entlastung durch Analytics:
Offene Tasks, Erledigungsquoten und durchschnittliche Bearbeitungszeiten aus dem Aufgabenmanagement schaffen Transparenz für gezielte Entlastung.
Wartung und Betriebskosten
Häufige Störungen, etwa an Leergutautomaten, verursachen Kosten, deren Ursachen im Verborgenen bleiben.
Gezielt priorisieren mit Analytics:
Wartungshäufigkeit und Ausfallmuster werden ausgewertet – Sie erkennen, wo sich Investitionen oder Prozessanpassungen lohnen.
“With the employee communication app Call to Action, we’ve created a tool that empowers people and machines on the shop floor to achieve operational excellence. And the best part? It’s simple and intuitive, just as it should be.”
Gerrit Dopatka – Senior System Professional, ReAct Now
One app, countless possibilities. Our system is already in use in over 5,000 stores worldwide. Based on our practical experience in DIY stores, supermarkets, fashion stores, etc., we have created a flexible and market-proven system that meets the highest standards. Simple as that.
The employee communication app offers almost endless possibilities as it can be easily adapted to your specific requirements.
The open interface allows for quick integration into your existing infrastructure.
The software is compatible with a wide range of hardware and is future-proof, allowing seamless integration with desired devices and new services.
The internal communication app seamlessly integrates with your existing IT security infrastructure and can be operated in a public cloud or on-premises.
The system is cost-effective to install, maintain, and operate, often without the need for additional hardware.


The Call to Action app offers an intuitive interface, with easy-to-understand icons that seamlessly integrate into your existing processes. Assign tasks to specific employees who can accept and confirm them, while everyone involved receives transparent updates on progress. Our clients report that their employees love using the app, and we’re pretty sure yours will too. ReAct Now’s employee communication app impresses with ist diverse and effective features:


Tailor our employee communication app for frontline workers to your needs by selecting from a range of hardware options. Whether it’s tablets, smartphones, headsets, or specialized devices with scanners for mobile data collection (PDT), we provide seamless integration with the Call to Action platform. Flexibly choose the devices that best suit your requirements and workflow.
Take fullcontrol over system management with our backend solution. Data from varioussources converge here, allowing you to configure both the backend and the internalcommunication app to meet your specific requirements. With an openecosystem based on well-known standards, integrating new APIs is fast and easy.Use the collected data to optimize your business, increasing productivity,resource utilization, and revenue.

ReAct Now is committed to keeping your data secure and private. We understand that full control over your information is key. That’s why our employee communication app “Call to Action” platform complies with the EU General Data Protection Regulation (GDPR). You can rest easy knowing that your data is safe and your teams can work with peace of mind.
If you’re curious about the employee communication app for frontline workers and want to discover its power and success stories, we’re more than happy to show you. Let’s chat and explore the potential of our platform for you together.
For further information, please contact us via e-mail at info@react-now.com, call us on +49 40 8532 1480 or fill in the inquiry form below.
We look forward to hearing from you!
By improving internal communication and providing a platform that allows employees to interact more easily and share information efficiently, the app fosters a sense of community and satisfaction among the workforce. This can help to strengthen the bond between your employees and create a pleasant corporate culture.
Nein. Analytics baut auf den Daten der bereits genutzten ReAct Now Lösungen auf – zusätzliche Infrastruktur ist in der Regel nicht nötig. Die Details klären wir gemeinsam mit Ihnen.
The internal communication app offers a variety of features specifically designed to improve communication between frontline workers. These include task management, an integrated employee directory, and the ability to share updates shop-wide or even company-wide. The improved access to information allows for more direct and faster interaction compared to traditional means of communication. This optimizes work processes and increases efficiency.
There are also many benefits for your customers. Efficient and discreet communication not only reduces the noise level in the store, but also shortens annoying waiting times. All it takes is the touch of a button to call the relevant staff or open additional tills. All of this improves the shopping atmosphere and increases customer satisfaction.
The implementation of the app is accompanied step by step by our team of experts. From the initial configuration to the full connection and training of your workforce, we offer comprehensive support to ensure a smooth transition and effective use.