Just in time for the Christmas season, Edeka Conrad in Hanstedt (Nordheide) made the move to modern store communication: in December 2025, the ReAct Now Call-to-Action Communication Solution was installed and put into operation. Since then, all relevant devices in Klaus-Dieter Conrad's store have been intelligently networked – from the retail floor to the deposit return area.
The Call-to-Action Communication Solution connects radios, tablets, and smartphones role-based and in real time, enabling direct, situation-appropriate communication between employees. When a notification arises at a device – such as the deposit return machine – it immediately reaches the responsible person, without anyone needing to walk unnecessarily across the floor. Mobile computers are also integrated into the solution – allowing employees on the floor to communicate directly with one another and respond to notifications quickly, without switching devices.
The result is clearly measurable: intelligent networking reduces unnecessary trips by up to 75 percent. For the team at Edeka Conrad, this means fewer unnecessary walks, fewer interruptions, and more capacity for what truly matters – customer service and product availability.
Especially during the high-revenue Christmas season, when demands on speed and reliability are particularly high, seamless connectivity pays off. The Call-to-Action Communication Solution lays the foundation for smooth operations – and with it, a better shopping experience for customers at the Hanstedt store.
