In early 2026, EDEKA Oertwig expanded its existing ReAct Now store communication at its Henstedt-Ulzburg locations to include mobile computers. The handheld computers are now directly integrated into real-time floor communication – enabling faster workflows and better coordination across all store operations.
In a well-run supermarket, every minute counts: whether it's goods receipt, restocking, or a customer inquiry – the faster information reaches the right employees, the more smoothly operations run. EDEKA Oertwig in Henstedt-Ulzburg has taken this thinking one step further and expanded its existing ReAct Now store communication with a mobile computer integration in early 2026.
Mobile computers are standard equipment in retail: they are used for goods receipt, inventory, and price labeling. Until now, they often operated in isolation from the rest of store communication. With integration into the ReAct Now Call-to-Action Communication Solution, this changes: employees with a mobile computer are now fully included in role-based communication and receive notifications, tasks, and status updates in real time – directly on the device in their hand.
In the day-to-day operations of Oertwig stores, this means: when stock is running low, a customer needs assistance, or a task needs to be prioritized, all systems work together seamlessly. Tasks go directly to the right people – and stay there until they're done. Everything gets handled, nothing gets forgotten.
For EDEKA Oertwig, the expansion is another step in optimizing its store processes. It demonstrates how existing hardware can deliver significantly more through intelligent networking – and how ReAct Now brings existing infrastructure together into a true communication network.
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