HAMBURG. So far, only a few retailers are consistently pursuing a comprehensive overall strategy for the introduction of digital market management. This is the conclusion of a study conducted by the service provider ReAct.
The food retail industry is "stuck in individual digital projects," according to the Hamburg-based company Responsive Acoustics (React) on its survey of owners, managing directors and store managers. It is true that digitization has already made its way into "two out of three German supermarkets" - but mostly only in the form of individual projects, criticizes ReAct. An overall digital strategy, on the other hand, is rather the exception.
A closer look at the results of the "Supermarket of the Future" study reveals the following about digitization in food retailing: A good half of the respondents, namely 54 percent, state that their company is already implementing individual projects. 14 percent of the study participants report a comprehensive strategy that is being consistently pursued. Two out of ten interviewees state that their company has not yet addressed the possibilities of digitization in food retailing or is merely observing the topic.