Our mission: More efficient processes through digital transformation and better communication. With the Call to Action software, ReAct is the innovation leader for digital store management and IoT communication solutions for retail. The patented communication platform establishes a versatile human-machine ecosystem with an open interface: Previously unconnected operations are linked to a transparent network. You will be surprised by the improvements which are possible. Our customers are thrilled at how easily and quickly the platform can be implemented.
Transparent communication for better service: Queues at the reverse vending machine? Reduce downtime by up to 90 percent. A customer needs advice? Increase customer satisfaction and sales with faster and better service. With Call to Action, every employee on the floor knows where he or she is needed. Exactly the right employee – without loud announcements and unnecessary walking.
Operators: Solutions for your value chain on the shop floor: Call to Action speeds up response time per task by 3 minutes. More efficiency in operations increases profitability: Up to 30 minutes of working time saved per employee per day.
Customers: Make your customers happy with better service and advice: With Call to Action, you control communication in a targeted manner and achieve higher customer satisfaction. Optimizing checkout staffing shortens queues by up to 15 percent.
Employees: Automated and direct communication means that employees know exactly where they are needed – reducing walking distances by up to 75 percent per task and increase employee satisfaction.
IT: All options for your IT department: Standardized interfaces for integration into existing systems and a free hand in the selection of devices. Configure the ready-to-use platform as desired.
Call to Action integrates seamlessly with GK Software's CLOUD4RETAIL retail platform, enabling merchants to provide employee communication, checkout zone control and customer notification based on real-time events.
What mood does a customer leave your store in? The checkout zone determines whether your customers like to come back. With the ReAct checkout control system, you set all the signs for success.
Finely woven and unobtrusive music can make the shopping experience more enjoyable and relaxing. ReAct’s High Trust Soundscapes is music developed specifically for use in retail spaces, it ensures a longer dwell time and thus higher sales.
Benefit: Fewer aborted purchase processes, higher sales and increased customer satisfaction.
Benefit: Reliable completion of routine tasks, reduced workload for employees and increased customer satisfaction.
Benefit: The entire process is automated and quickly and reliably reduces the length of checkout lines and improves the shopping experience.
Benefit: Discreet and fast communication for increased customer satisfaction and relief of employees.
Benefit: Reduced machine downtime and increased customer satisfaction through better service.
Benefit: Increased customer satisfaction through shorter checkout lines and better customer throughput.
Benefit: Faster communication leads to shorter response times in the branches and reduces the workload at the headquarters.
Benefit: Reduced machine downtime for increased customer satisfaction and higher employee satisfaction.
Benefit: Noise is reduced, which relaxes customers and employees. This keeps customers in the store longer and increases sales.
Our requests to customize the solution were implemented immediately. This saved us a lot of time in completing the tasks.«
We save half an hour per employee.«
It really makes our job a lot easier! We don't have to run back and forth anymore. It's so convenient.«
The graphical user interface of the Call to Action app is based on easy-to-understand icons and can be quickly adapted to your individual processes. No language skills are required for most of the functions. Individual employees are specifically addressed for certain tasks. The addressed employee confirms and accepts the task. Everyone involved in the process is kept transparently informed about the progress of the task. The intuitive user interface avoids time-consuming training.
The back-end, provides full control over all information; all data from the various processes and channels converge here. Configure the back-end processes and the app according to your needs. We believe in an open ecosystem based on known standards, allowing for quick integration of new devices via our APIs. The collected data is used for your optimization – for higher productivity, higher customer retention and higher revenue. Of course, GDPR is adhered to in the process.
Which devices you use depends solely on your requirements. Choose and combine: smartwatch, tablet, smartphone and headset. Or use special devices with scanners for mobile data collection (MDC). Almost all hardware options can be easily integrated into the Call to Action platform. With attractive end devices, you increase employee satisfaction.
Impact of using Call to Action in daily operations.
Survey among 56 executives from food retail sector on topics of corona crisis and digitalization.
Expert survey among 65 owners, managing directors and store managers in the food retail sector.
The platform is offered as monthly subscription model (SaaS – Software as a Service). The license fees are calculated according to the number of users and services. Attractive cost structures and low initial costs enable our customers to achieve an amazingly fast return on investment. For many companies, investments in digitalization are eligible for funding.
What does this mean for your requirements?
A nationwide network of trained service and sales partners is available to answer all your questions about the ReAct platform – from initial planning to individual configuration, commissioning and maintenance. We will be happy to name a ReAct partner near you.
It's worth getting to know Call to Action: Let us show you how powerful the platform is and what success it has already achieved.